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Nov 18, 2010 - 02:25 PM
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Ford Warriors In Pink Teams Up With NBC's 'The Biggest Loser'
Posted by: newskd on Nov 18, 2010 - 02:18 PM
Auto News
Ford Warriors In Pink Teams Up With NBC's 'The Biggest Loser'


Ford Warriors in Pink is enlisting a new team of Warriors in the fight against breast cancer by joining with the hit NBC reality show "The Biggest Loser" to show that the fight to get healthy and stay healthy requires the same Warrior spirit as the fight against breast cancer.


 

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The relationship will be integrated through a series of initiatives that will rally both contestants and viewers to get involved, and will reward the Warrior in each of them. During the show’s highly anticipated makeover episode airing November 23(8:00 p.m. ET) contestants will compete in a special Ford Warriors in Pink "Biggest Loser Challenge," where they will be rewarded for their Warrior-like fight to get healthy with the chance to win a 2011 Ford Edge. In addition, contestants will demonstrate the fashionable side of support by modeling Ford Warriors in Pink apparel and accessories to highlight their transformed physiques.

"Ford Warriors in Pink and ‘The Biggest Loser’ share a common goal to empower people to take control of their health," said Connie Fontaine, Luxury and Nontraditional Marketing Communications manager for Ford Motor Company. "This is a show that creates Warriors, and we are proud to have the support of NBC and ‘The Biggest Loser’ to help raise awareness and work towards a cure for breast cancer."

"The Biggest Loser" all-star trainers Jillian Michaels and Bob Harper along with show host Alison Sweeney will do their part to sound the battle cry by appearing in a national print and broadcast campaign that will hit newsstands and airwaves in November to remind everyone that breast cancer affects us all 365 days a year. The campaign encourages fans to support the cause and rally together in true Warrior fashion by logging on to www.fordcares.com and donning Ford Warriors in Pink gear. 100 percent of net proceeds from the gear benefits Susan G. Komen for the Cure all year long.

In addition to visiting FordCares.com to show their support, "The Biggest Loser" fans have their own opportunity to win a 2011 Warriors in Pink Ford Edge. Starting November 15, viewers can log on to www.nbc.com/warriorsinpink for their chance to win.

"With all major health challenges, it is Warrior-like strength that helps people overcome their challenges," said Chad Bennett, VP of Brand Development and Production for Reveille. "By working with Ford Warriors in Pink, 'The Biggest Loser' is able to again raise awareness around overall wellness and encourage its fans to live a healthy lifestyle."

Ford limited edition Warriors in Pink apparel and accessories are created for women, men and children and feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Ford commitment runs well beyond raising funds. The company is committed to making a difference 365 days a year by encouraging women to become informed and visit their doctor, educating them that early detection saves lives.



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